Science meets style, and hair has never looked better. Our iRed Beam Technology takes your curls, waves, flips and straight styles to the next level. With each pass through hair, a light beam strip embedded into the tourmaline-infused ceramic plates streams far-infrared wavelengths directly into hair’s core for maxiumum moisture retention. At the same time, an ion projector releases millions of cuticle-sealing ions to neutralize frizz and amp up shine. See the wow now—in rubberized Bodacious Black.