the strand blog | amika

  • if you're feeling patriotic but don't want a backyard bbq

    Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July 4th marks all the more...
  • best travel destinations in the states for beauty lovers

    I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and headi...
  • how to keep your blonde cool in summer

    If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a day spent at the beach o...
  • spotlight on: Naeemah LaFond, amika Global Artistic Director

    Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedical pharmacology, hair was never far from her w...
  • hair masking 101

    Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly...
  • 7 ways to get out of a hair rut

    Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and before you kno...
  • clear your head: it’s time for a scalp detox

    We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a 10-step K-be...
  • the amika guide to Williamsburg

    There’s no secret we love Williamsburg! There’s just something different in the air here. An artistic energy that favors the hustlers and turns dre...
  • 5 quirky but true facts about sea buckthorn berry

    Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the superfruit because 1. It’s ultra beneficial to...